Hnub no, ib lub khw muag khoom online nto moo tshaj plaws ntawm khaub ncaws, khoom siv thiab tshuaj pleev ib ce yog Asos. Kev tshuaj xyuas ntawm cov neeg uas twb tau siv nws cov kev pab cuam feem ntau yog qhov zoo: kev yooj yim navigation, ntau yam khoom, kev tshaj tawm thiab luv nqi, kev xa khoom zoo, kev xa rov qab - tag nrho cov no tau txais txiaj ntsig los ntawm cov neeg siv khoom. Muaj ntau ntu ntawm lub vev xaib raug cai: txiv neej thiab poj niam cov khaub ncaws, khau, accessories, khoom tu, hnab, hniav nyiaj hniav kub. Raws li cov kws tshaj lij, feem ntau, muaj txog 50 txhiab cov khoom lag luam los ntawm cov tuam txhab paub zoo, suav nrog cov hauv qab lawv tus kheej hom Asos. Kev tshuaj xyuas raug sau rau hauv ntu tshwj xeeb. Lub chaw xa khoom ntawm lub tuam txhab nyob hauv lub nroog Barnsley (UK) - los ntawm no cov khoom raug xa mus thoob ntiaj teb. Tsis tas li ntawd, lub khw muaj chaw nyob hauv Asmeskas, Lub Tebchaws Yelemees, Askiv, Spain, Fabkis, thiab Australia. Tag nrho cov khoom sau muaj peb ntu: cov khoom yooj yim, cov khoom sib tw thiab cov khoom nrog cov cwj pwm, siab tawv thiab txawv txawv.
Target Audience
Cov neeg yuav khoom twg Asos lub hom phiaj? Kev tshuaj xyuas qhia tau hais tias lub hauv paus ntawm lub hom phiaj cov neeg tuaj saib yog cov ntxhais thiab cov tub hluas hnub nyoog los ntawmNees nkaum xyoo, cov neeg siv Is Taws Nem nquag, ua raws cov npe thiab cov qauv zam tshiab.
Brand Phenomenon
Raws li cov neeg lag luam, nws tuaj yeem muab piv nrog keeb kwm ntawm cov npe xws li Apple lossis Starbucks. Thaum xub thawj, lub tswv yim ntawm Asos yog raws li nram no: "Raws li pom ntawm Screen". Nws tsis yog qhov nyuaj rau kwv yees tias lub tuam txhab npaj yuav pib muag khaub ncaws, zoo li cov neeg muaj koob muaj npe. Txawm li cas los xij, yav tom ntej, ntau yam nthuav dav: niaj hnub no, Asos (cov neeg siv tshuaj xyuas paub meej tias qhov no) tau dhau los ua qhov loj heev, suav nrog txhua hom: los ntawm kev ywj pheej tshaj plaws mus rau cov qib hwm. Tshaj li 13 xyoos ntawm lub khw muag khoom, nws cov ntawv Asmeskas, German thiab Fabkis tau raug tsim ua tiav. Tsis ntev los no nws tau paub tias nyob rau hauv lub neej yav tom ntej nws yog npaj los nkag rau hauv Suav lag luam rau lub hom. Yav tom ntej, tag nrho cov khoom yuav raug khaws cia rau ntawd.
khaub ncaws kab
Yuav ua li cas tsim txuj ci tseem ceeb uas Asos nws tus kheej khav theeb? Khaub ncaws, tshuaj xyuas ntawm cov uas tshuav feem ntau, muab faib ua ib lub kaum ob kab. Qhov nrov tshaj plaws ntawm cov ntxhais hluas yog Revive - hnav khaub ncaws rau ob tog thiab lwm lub sijhawm tshwj xeeb. Ntawm no koj tuaj yeem pom sequins, rhinestones, tsheb ciav hlau, lace, prints. Connoisseurs ntawm Japanese avant-garde nyiam cov kab Dawb, ua nyob rau hauv lub siab ntawm minimalism. Hauv ntu Dub koj tuaj yeem pom cov kev tsim ntawm cov qhua tsim qauv, thiab Reclaimed Vintage yog cov khoom muaj nqis tiag tiag rau cov neeg nyiam vintage, ntawm no koj tuaj yeem pom cov khoom vintage,redesigned nyob rau hauv ib tug niaj hnub txoj kev. Kuj tseem muaj cov khaub ncaws hauv haiv neeg style - koj yuav tsum nrhiav lawv hauv Africa ntu. Los ntawm txoj kev, nws yog sewn los ntawm tes, thiab tsis yog nyob qhov twg, tab sis nyob rau hauv Kenya nws tus kheej, los ntawm recycled cov ntaub ntawv.
khau
Nkawm khau "Asos" (kev tshuaj xyuas txog nws muaj ntau yam) kuj tau nthuav tawm ntau yam: ballet flats thiab nkawm khau, khau khiab thiab khau khiab, khau khiab thiab pob taws khau, khau khiab thiab khau ntaub. Yog tias koj xav tau, koj tuaj yeem hnav thiab hnav khau ntawm lub taub hau mus rau ntiv taw, ntxiv lub hnab thiab lwm yam khoom siv rau koj lub wardrobe.
