Tus tsim ntawm lub npe nrov yog yug hauv ib lub chaw tshwj xeeb hauv Stockholm. 100 tus neeg tsim qauv los ntawm ntau lub teb chaws tab tom ua haujlwm tsim cov haujlwm. Lub npe nrov European H&M nthuav tawm cov khaub ncaws hauv yuav luag 4000 lub khw thoob ntiaj teb.
Nws pib li cas?
H&M tau tsim tsa hauv Sweden xyoo 1947. Nws txiv yog Erling Perssin. Thawj lub npe ntawm lub tuam txhab yog Henness, uas txhais tau tias "rau nws". Ib lub tuam txhab me tshwj xeeb hauv kev tsim cov poj niam cov khaub ncaws. Zoo siab, tus nqi pheej yig, coj mus rau hauv tus account qhov tseeb tiam sis sai sai coj qhov chaw. Cov ceg ntoo tshwm hauv cov tebchaws nyob sib ze Scandinavian.
Nyob rau xyoo 1960, Erling Perssin tau txais lub khw yos hav zoov thiab nuv ntses Mauritz Widforss. Lub npe Henness & Mauritz tau tshwm sim, tab sis luv luv H&M paub zoo dua thoob plaws ntiaj teb. Lub tuam txhab nthuav dav pib tsim cov txiv neej thiab menyuam cov khaub ncaws.
Txij thaum ntxov 80s, tus tsim tus tub, Stefan Perssin, tau ua tus saib xyuas lub tuam txhab.
Hnub no muaj H&M cov chaw pabcuam hauv Tebchaws Europe thiab Asia. Thiab cov khw muag khoom qhib tsis yog hauv London, Paris, New York, tab sis kuj nyob hauv ntau lub nroog ntawm Eastern Europe. Txawm li cas los xij, nws tsis tuaj yeem nrhiav H&M cov khw muag khoom lag luam hauv khw hauv Belarus.
Dab tsi tiv thaiv H&M (H M) kom tshwm sim hauv Minsk?
Brand thiabMinsk
Qhov xwm txheej nrog cov khw muag khaub ncaws muaj npe hauv Belarus tsis meej. Cov squares loj ntawm Minsk Trade Center, qhov twg Fabkis cov khaub ncaws Promod, lub npe Springfield txiv neej, tau nthuav tawm xyoo tas los, yog khoob. Yamamay kim Italian lingerie khw kaw. Qhov no tuaj yeem piav qhia los ntawm qhov tseeb tias cov neeg nyob hauv Minsk tsis tuaj yeem them taus cov ris tsho zoo nkauj uas muaj nqis ntau txhiab tus Belarusian rubles.
Ib qho ntawm cov txiaj ntsig tseem ceeb ntawm Swedish hom yog nws zoo heev ntawm tus nqi pheej yig. Dab tsi piav txog qhov tsis muaj H&M (H M) hauv Minsk?
Cov kws tshaj lij ntseeg tias kev lag luam Belarusian muaj nws tus kheej nuances. Ib qho teeb meem yog kev daws teeb meem tsawg ntawm cov pej xeem. Thiab txawm hais tias cov chaw lag luam tau nkag mus rau cov neeg xauj tsev ntau dua, feem ntau, tus nqi ib square meter tseem siab, tsis yog txhua tus neeg xauj tsev yuav tuaj yeem "rub" nws. Yog li ntawd, H&M (H M) cov khw muag khoom muaj npe hauv Minsk tseem tsis tau maj mam qhib.
Kev xav
Yuav kom paub cov lus tawm tswv yim ncaj qha los ntawm cov neeg yuav khoom, tsuas yog taug kev hauv lub khw muag khoom thiab mloog lawv cov kev xav.
Lawv txhua tus xav tias H&M yog hom khoom zoo. Tom qab tag nrho, cov no yog khaub ncaws rau cov neeg laus thiab menyuam yaus, suav nrog cov hluas. Tsuas yog nyob rau hauv Belarus nws tsis yog. Ntau tus neeg yws tias lawv yuav tsum mus rau cov tebchaws nyob sib ze, piv txwv li, Lithuania, mus yuav khaub ncaws ntawm hom no.
Txawm li cas los xij, muaj cov neeg yuav khoom tsawg dua. Los ntawm txoj kev, cov tub ntxhais hluas hais tias HM khaub ncaws hauv Minsk feem ntau muag hauv khw muag khoom.